E-commerce is now emerging as an inevitable trend, thanks to the development of technology and the outbreak of the COVID-19 pandemic. In order to keep up with the trend and expand the business market globally, businesses must invest not only in products and platform development but also need to focus on localization, ensuring content. and products can better approach local customers.
To better understand localization in e-commerce, let TRANSCREATIO take note of some important information!
THE COVID CHALLENGE: COMMERCE VIRTUAL DILEMMA
It was mid-March 2020 when businesses, big and small, around the world were suddenly forced to shut their storefronts and wrestle with a dilemma: Should they go online or wait for pandemic fears to subside and foot traffic to return? As COVID seemed to be persisting for the near and foreseeable future, many more businesses made the shift to go fully digital. It’s been almost 2 years since COVID-19 broke out, and it looks like this situation will continue. As a matter of course, more and more businesses will begin to switch to online operations and business. McDonald’s, KFC and local restaurants alike began shifting their model from restaurant dining to an in-app ordering system and curbside pickup option. Netflix began preparing subtitles and dubbing in foreign languages to cater to their millions of additional users in countries around the world now stuck at home.
THE RISE OF E-COMMERCE
And of course, buying and selling goods is not out of this new global wave of online sales. Consumers, though preferring the direct shopping experience, now also want to find safer solutions for their own health and for the community at large. E-commerce platforms like Etsy, Wix, Shopify, Woocommerce or Magento continue to rise in popularity as demonstrated by their accumulated revenue from online sales that have occurred over time
THE GROWING GLOBAL NEED FOR E-COMMERCE AND THE INEVITABLE TREND OF WEBSITE LOCALIZATION
Now that businesses have invested resources and built the infrastructure to support online commerce, they are positioned for new opportunities to reach global markets. As noted by SimilarWeb, currently the top 50 e-commerce channels have business starting points from many parts of the world, showing the efforts of commercial enterprises in taking their content global. Up to 46% of these top 50 companies provide services to customers in 4 languages. Moreover, in the top 20 e-commerce websites, the data also shows that at least 20% of the traffic to businesses’ sites comes from other countries. The above-mentioned figures once again prove the necessity of global e-commerce in today’s world. This is the most appropriate time for businesses to prepare for the goal of development and expansion in other markets around the world. And localizing content for business e-commerce sites is one of the indispensable strategies for businesses to succeed.
At TRANSCREATIO, we provide website localization solutions for your e-commerce site. With cultural understanding, creativity in languages, TRANSCREATIO is confident to bring the most comprehensive experience to customers, bringing the company’s products closer to your local audience: