The advantages of localization for an e-commerce company can be summarized as follows: localization means greater sales.
Specifically, tailoring a website’s content to the socio-cultural context of various local markets around the world allows a company to tap into a wide range of lucrative international markets.
Here are 10 of them.
- Be a local in numerous marketplaces and create revenue 24 hours a day, seven days a week.
Localization turns a single-language, single-market e-commerce store into a global platform where customers from all over the world can enjoy a local buying experience, complete with all the accompanying content. This provides a global footprint for the company, as well as a large and diverse consumer base.
- Rapidly scale up and establish a global brand
Growing a traditional brick-and-mortar business into a global brand is a long, iterative process that is hampered by extended legal difficulties and construction delays that occur before employees can even interact with customers. However, regardless of the size or nature of the business, localization allows an e-commerce site to skip all of this time-consuming labor and have an immediate global presence.
- Beat the competition by out-localing the locals.
Online buyers are spoiled for choice, with every competitive product or service available with just a few mouse clicks. As a result, switching locations is easier than dealing with any difficulties or uncertainty. Localization, on the other hand, guarantees that everything from product descriptions to the checkout procedure and social media engages customers with the natural ease of a familiar local store, ensuring that they won’t want to leave.
- Use native legal knowledge to defeat local bureaucracy.
Different countries, and sometimes even regions within countries, have their own laws governing taxation and data privacy. Localizing every part of an e-commerce company’s engagement with a country, from product descriptions to HR documentation available to multinational staff, ensures that the company complies with all applicable rules and regulations.
- Take advantage of local chances and go on a shopping binge whenever possible.
In addition to the holidays that are celebrated everywhere like Valentine’s Day, Christmas, for important days and events unique to locations and cultures around the world, a localized site and marketing campaign will provide a similar benefit. Diwali in India, El Buen Fin in Mexico, and Singles’ Day in China, for example, all generate more income than Black Friday and Cyber Monday put together.
- Use a customer-specific checkout to speed up the purchasing process.
At the ultimate end of their shopping journey, a strange or confused checkout gives customers a cause to abandon their purchase and go somewhere else. Localization ensures that any shopper from any market encounters only their preferred payment methods and currencies. Dimensions, dates, and any other culturally established standards and practical realities that make browsing and buying as simple as possible are the same.
- Involve yourself in the local community and use social media to your advantage.
Before making a purchase, shoppers are becoming more adept at gathering and comparing product information. The heart of the shopping experience in China and the Far East, in particular, is research based on personal recommendations. In addition, several search engines, such as Baidu in China, include forum posts in their search results.
As a result, a localized social media presence will inspire purchasers to leave reviews in their native language, promoting the items to a wider audience, increasing the site’s visibility, and enhancing the company’s reputation as a contributing member of the local social media community.
- Obtain a high ranking and be found by all of your target markets.
One of the primary motivations for much online content developed in Europe and North America is to rank highly in Google searches. However, a global e-commerce site must be optimized for searches in every local market throughout the world. The same devoted SEO strategies employed for a site’s original language and location are applied to each market’s chosen search engines, ways of wording, and search priority in this localized version of SEO.
- Make the buying experience more personalized in order to convert more clients.
Regional and individual preferences may now be studied, understood, and implemented in real time thanks to recent advancements in machine learning and artificial intelligence. This type of ultra-localization helps businesses to break out from the one-size-fits-all strategy and serve customers with individualized offers that increase site traffic and conversion rates while also commanding a higher price.
- Use precision-targeted data to get the most out of market insights.
The capacity of localized e-commerce sites to gather massive amounts of useful data about consumer behavior is one element that enables increased customization. Online merchants in some regions, such as China, have access to much more client data than they have in the West. This vast amount of data can be utilized to spot patterns, assess personal preferences, and forecast future e-commerce trends.
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